Privacy Policy

Last updated: 28 October 2026

Sempre Coaching is run by me, Ian Pedler (ABN 11 357 485 366), a sole trader based on the Gold Coast, Queensland. This policy explains what personal information I collect, why I need it, where it's stored, who sees it and how I use AI tools in my work. I follow the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Contact: [email protected] · 0468 059 764

1. What I collect

  • Contact details: name, email, phone, date of birth, and your address if we train at your home.
  • Health information: medical history, conditions, medications, injuries, surgery, pregnancy, your pre-exercise screening answers, and any guidance or clearance from your doctor or physio. The law treats this as sensitive information and so do I.
  • Training and progress information: assessments, body measurements, body composition scans, photos you choose to share, workout logs, check-in answers and messages.
  • Nutrition information for Menopause Mastery and the 8-week program: eating habits and dietary needs.
  • Payment details: card payments go through Stripe and I never see or store your full card number. Bank transfers show your name and account name.
  • Notes from sessions and calls. I record some phone calls, through my booking system or my phone, so my notes are accurate. If you'd rather I didn't, just say so at the start of the call.
  • Website information: pages visited, IP address and cookies.

2. How I collect it

Mostly straight from you: through my forms, the health screening, bookings, the training app, messages and our sessions. Sometimes from someone else: Goodlife Burleigh passes on your details if you asked them about personal training, and your doctor or physio may send me guidance if you ask them to.

You don't have to give me everything. But without your health information I can't train you safely, so I may not be able to take you on.

3. Why I use it

  • To check it's safe for you to train and whether I need guidance from your doctor first
  • To build, adjust and track your program
  • To manage bookings, reminders and payments
  • To reply to you and keep in touch during your program
  • To send you tips and offers, only if you've said yes, and you can opt out any time
  • To meet my legal obligations

I don't sell your information to anyone.

4. How I use AI

I use AI tools, mainly Claude (made by Anthropic) and sometimes ChatGPT (made by OpenAI), to help me run the business and coach you well. That includes:

  • reading your screening answers, check-ins and progress notes to help me plan and adjust your program
  • drafting your program, session plans, messages and notes
  • building your program in the training app

The AI helps me. It doesn't coach you and it doesn't make decisions about you. I check every program, screening result and message myself before it reaches you or changes your training.

I've turned off the settings that let AI providers use my conversations to train their models. The providers still process and briefly store what I enter on their servers, mostly in the US. I only put in what's needed for the job, so your phone number, address and full date of birth stay out.

If you'd rather your health information stayed out of AI tools, tell me before we start. I'll do that part by hand. It just means program changes may take a little longer.

5. Automated decisions

When you submit my health screening form, my booking system sorts your answers into three groups using fixed rules: good to go, check first, or clearance needed. For example, answering yes to the chest pain question puts you in the clearance group. I read every result myself. If you're flagged, I may ask for guidance or clearance from your doctor before your first session. No other decisions about you are made by a computer program.

6. Who I share it with

I use these services to run the business. They only use your information to provide their service to me.

ServiceWhat I use it forWhere data is held
GoHighLevel (LeadConnector)Forms, bookings, client records, email and SMS, websiteUSA
TrainerizeTraining app, programs, check-ins and messagesUSA and Canada
Google WorkspaceBusiness email, calendar and documentsAustralia and overseas, including the USA
Anthropic (Claude)AI help with programs, messages and adminUSA
OpenAI (ChatGPT)AI help with programs, content and adminUSA
StripeCard paymentsUSA and Australia
Evolt (Evolt 360 scanner and app)Body composition scans, which I run myselfEvolt's cloud service

I also share your information with:

  • Tracy O'Brien (Raw Human Nutrition), only if you join Menopause Mastery or the 8-week program, so she can run the nutrition side with me.
  • Your doctor or physio, only when you've agreed to me contacting them.
  • Authorities, if the law requires it or someone's health or safety is at serious risk.

Goodlife Burleigh refers people to me, so I let them know whether you've completed your intro sessions and whether you've signed up with me. I never share your health information with Goodlife.

7. Overseas storage

Several of the services above store data outside Australia, mainly in the USA and Canada. I pick providers with strong security, but privacy laws overseas are different and you may not be able to use Australian law against an overseas provider. I'll ask you to agree to this on my health screening form.

8. Storage, security and how long I keep it

Your information is stored in the cloud services above, protected by passwords and two-step login. I keep client records for 7 years after we stop working together, then delete or de-identify them. If I stop coaching, I'll keep them stored securely until that period ends, then delete them. Financial records are kept for 5 years to meet ATO rules.

9. Data breaches

If your information is involved in a data breach likely to cause you serious harm, I'll tell you and the Office of the Australian Information Commissioner (OAIC), as the law requires.

10. Seeing, fixing or deleting your information

You can ask to see the information I hold about you, correct it, or have it deleted. Email [email protected]. It's free and I'll respond within 30 days. If you ask me to delete it, I'll remove it from every service listed above, except anything I have to keep by law.

11. Marketing

I'll only send you tips and offers if you've said yes. Every email has an unsubscribe link, and you can reply STOP to any text.

12. Cookies

My website uses cookies for forms, bookings and basic analytics. You can block or clear them in your browser settings. Some forms may not work without them.

13. Under 18s

My services are for adults. I don't knowingly collect information from anyone under 18.

14. Complaints

If you're unhappy with how I've handled your information, email me first at [email protected] and I'll respond within 30 days. If you're still not happy, you can complain to the OAIC at oaic.gov.au or on 1300 363 992.

15. Changes to this policy

I'll update this policy when the way I work changes. The current version is always on my website. If a change affects how I use your health information, I'll tell you directly.